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Brand awareness for developing food and beverage brands

You may have heard of social media marketing, SEO and SEM if your brand is a food or beverage manufacturer. What happens when you combine these elements to create an integrated digital campaign that develops your brand?
If you don’t use digital today, you are missing important tools that could increase brand recognition, cross-selling distribution, shelf visibility and shelf visibility.

What would a plan look like? These basic digital marketing strategies are for emerging food- and beverage brands.

Develop food and beverage brands by increasing brand awareness

Increase brand awareness is the first step in any food agencies marketing plan. Your goal is to build a relationship with your audience and increase brand awareness. A strong brand recognition will result in loyalty and long-term brand growth. To create an emotional connection with your audience, it is important that it is a two-way conversation.

These digital marketing tools, such as SEM, SEO and display advertising, can be used to help achieve the following marketing goals.

Expose your target market to your brand
Make emotional connections
Recruitment of brand ambassadors.
Generate consumer engagement
Think leadership
Create a product trial
Do not forget to load your pantry

Increase product sales for food- and beverage brands

With support in the following areas, digital marketing tools can also be used to help you reach your sales goals.

Promotion and stocking of pantry items
Supporting stores in increasing distribution
Increasing Shelf Visibility
Product location
Collect consumer insights

How? Let’s take an in-depth look.

You can cross-sell additional products using digital tactics like email marketing or remarketing. Your customers will tell others about a product if they already love it.

Promotion and stocking of pantry items
To drive new customers into trial, use high-value coupons. BOGO is used to boost pantry loading for existing clients. Coupon Factory, an anti-fraud platform for coupon dispensing, can be used. Use digital advertising channels to promote coupons

By showing support for stores, you can increase distribution
Brands that are more appealing to distributors can be made more appealing by their willingness and familiarity with geotargeting. How can you do that? How can you help potential distributors sell your brand with geotargeted digital advertising campaigns? Your ads can be shown to customers in specific locations, such as within a radius or neighborhood of a store.

Development of food brands: Increasing shelf visibility
Engaging with users through digital mediums can help you build brand loyalty and make your product more easily recognizable. Your digital ads, blog and website should contain digital calls-to action to get your customers (and potential customers) to take what you ask. A contest is another way to get more visibility. You can make the prize memorable and connect it to your brand.

Product location
Destini helps customers easily find your new products. Destini integrates IRI/Niels conventional and mass store data. Destini is the only locator software that integrates SPINS store locator feed. This includes store level data from all natural or specialty retailers that report back to SPINS.

Get feedback and insight from your customers
Through social media surveys and website surveys, you can find out what customers think about you and what they want. This will give you insight and will help you build brand loyalty.
The Take Away

Digital marketing is a broad range of tools available to help emerging food- and beverage brands reach distributors and get in front of their customers. It is best to use a multi-pronged, layered approach to getting the word out.