Video marketing for small-sized businesses isn’t as complex or costly as you believe. If you’re reading this article using your smartphone, you probably have a video camera in your pocket.
With a little planning and a little imagination With a little planning and a bit of creativity, you can make marketing videos that will captivate your viewers. If you’re still doubting on the importance of videos for your business particularly if it’s small Here are some statistics that could convince you.
1. Is video marketing a thing?
It’s been stated the value of an image can be described as 1,000 words. When you make a video, multiply the number by another. This is the basis for video marketing, an effective method of marketing that successfully draws your target audience in your marketing strategies.
Video marketing is the process of using videos to promote and educating people about your service or product. It improves the engagement of your social and digital channels, informs your audience and allows you to engage them using a new media.
2. Why is video marketing so important?
Utilizing video in marketing is getting a lot of interest from companies of all sizes, including small and entrepreneurial businesses.
Renderforest Survey found that videos aid businesses in increasing:
Brand awareness increased by 70 70%
51% increase in traffic
Sales increase by 34%
The results are quite impressive Isn’t it?
The reason for their popularity lies in their ease to interact with prospects and customers on a variety of platforms.
Smaller businesses such as yours are increasingly utilizing videos to attract, convert and retain customers with amazing results.
3. What are the advantages of marketing via video?
With the advent of faster networks companies are increasingly using videos to communicate with their clients. Many companies, possibly even your competitors, are using videos to draw the attention of their customers.
Why should you include videos in your posts on social media? Video posts:
Be more visible on feeds from social media
You can increase your exposure and engage
Improve the knowledge of your product
Make yourself stand out
Offer a more humane method of engaging with your audience
Are a powerful tool for sales
Search results are more relevant and rank higher
Are increasing in popularity across different platforms
4. How to start?
Video marketing has emerged as the leading content strategy in the world of marketing and is what your viewers will want in the coming years. The sooner you start using videos, the more likely your chances of success over the long term.
The earlier you start using videos, the more likely you will be able to succeed in the end.
So how do I begin quickly and quickly get results?
Utilize your smartphone. It’s the most readily available resource for videos. If a mobile-friendly film is good enough to be viewed by YouTube stars then it’s probably suitable to be your first video.
5. Video examples
To help you think of ideas for the video content Here are some ideas to help you get started.
A) Display your product’s capabilities with demonstration videos
Demo videos, also known as product videos, are brief, informative videos that demonstrate the way your service or product functions. The video should highlight the main advantages of your product or service, and include a call-to-action to entice viewers to buy.
b) Behind-the-scenes videos
Allow your viewers to meet the team behind your business and discover the processes behind your product. It isn’t something to attempt to imitate. It’s an effective method to create a connection with your clients.
Below is an illustration of behind-the scenes video:
C) Videos that are educational and show how-tos
Videos are a particularly compelling method of learning how to use the internet because they provides the exact steps to accomplish it.
Check out this illustration of how to make pasta that is perfect:
D) Videos of customer testimonials
Testimonial videos are an excellent method to build social proof and impact your market.
Your clients want to be sure they are getting the ideal solution to their requirements. The use of videos will help you showcase your product and also build confidence.
You can make your life simpler by scheduling and planning videos for several platforms beforehand by using scheduling applications.
Enjoy video marketing – better engagement, better results!
